The ‘Fresh Framework’ Process
A clear process for turning a spark of an idea in to a fully mapped, fully designed product
A step-by-step process that saves time, resources, & prevents costly missteps.
Clear direction from idea to launch, minimising risks and uncertainty.
Validated market fit ensuring your product idea resonates with real users.
Focused on both business goals and user satisfaction for sustainable growth.
About the framework
The Fresh Framework is a structured approach designed to guide you from the spark of an idea to a fully developed, user-centred product. The aim to nurture and refine at every stage, from initial idea dumps to clear and considered product specifications, from market validation to full design production. By focusing on impact goals for both your business and your users, this framework ensures that your idea not only looks good on paper but is built with purpose, practicality, and growth in mind. Essentially, my Fresh Framework provides the clarity, strategy, and direction needed to create a product that’s ready for success.
Why do I need this framework?
Bringing a new product to life is exciting but complex. I’ve had the privilege of working with over 100+ brands over 10+ years and it’s that experience that drove me to create this framework. Without a clear framework, teams rush ahead to development without fully mapping or validating the idea, which leads to misaligned goals, wasted resources, and products that don’t resonate with users. By focusing on both business impact and user needs, the Fresh Framework process avoids these pitfalls and gives you the clarity and confidence needed to create a product that delivers tangible results.
Taking it step-by-step
01. Ideation & Discovery
You and I will sit down and take deep dive into your big idea—you know, that one that will change the world! Together, we brainstorm, refine, and shape the concept until it’s crystal clear. These sessions ensure everyone is aligned, and we leave no stone unturned in defining your product.
02. Market & User Validation
You’ve got an incredible idea, but now we need to make sure the world is ready for it. Together, we’ll validate your product with users, gathering direct feedback. This is where we uncover insights, hone in on your target audience, and make sure your product is designed for impact.
03. Functional Specifications
This is where your idea takes real shape. We map out every feature, every interaction—turning your vision into a detailed and user-focused blueprint. This is not a technically focused document but a people focused one. A master plan for success, outlining all functions and experiences.
04. Prototyping & User Testing
Next is head down mode. It’s time to bring your idea to life. I create wireframes, concepts and prototypes that let you (and your future users) experience your product before it’s built. I’ll test, tweak, and perfect every detail, ensuring perfection when the real product goes live.
05. Roadmap to Development
With the design in place, we’ll look to the finish line. I’ll craft a clear, actionable roadmap that guides your development team through the design, it’s expectations and execution standards. You’ll know exactly what’s happening, when, and how you can launch your product to the world.
Put simply
I do not rush from concept to design to build. The Fresh Framework is one I have refined over a decade. It focuses on deliberate, user-centric steps that minimise your risk and maximises your products success.
I’ll work closely with you and your team every step of the way, acting as both a strategic partner and a hands-on product lead. This collaborative approach means that every decision is intentional, data-driven, and designed to set your product up for long-term success.
Interested in using this framework? Let’s chat