The ‘Growth Framework’ Process
A step-by-step for expanding your product with new features for engagement and growth
Refining your feature to ensure it adds value and aligns with your goals.
Validate the feature to make sure it resonates with users and the market.
Seamless design that enhances your product without disrupting flow.
Clear development roadmap to ensure smooth execution and successful launch.
About the framework
The Growth Framework is designed to help you strategically add new features to your existing product in a way that adds to existing functionality without overwhelming the user or your development teams. By focusing on user needs, market and competitive analysis, and practical implementation, the Growth Framework ensures that new features add real value while keeping your product scalable and adaptable. This framework provides the clarity, strategy, and direction needed to make sure your product grows without losing focus.
Why do I need this framework?
Adding new features to an existing product can be exciting but tricky. Without a clear framework, you risk adding unnecessary complexity, creating feature bloat, or misaligning the new functionality with what users really want or what your product already offers. The Growth Framework avoids costly missteps and instead ensure that each feature is carefully validated and designed to fit seamlessly and intelligently into your product.
Taking it step-by-step
01. Feature Discovery & Refinement
Together we’ll take stock of your new feature idea. Whether it’s fully fleshed out or still a rough concept, we’ll refine the details, discuss your existing platform and ensure the feature aligns with your product’s goals. This step aims to gather as much context to the feature as possible.
02. Market & User Validation
Before moving further, we put the feature to the test. By gathering real user feedback from your existing user base, we ensure that the feature solves real problems and meets user expectations. This step gives us confidence that the feature will deliver the impact you’re looking for.
03. Feature Mapping
With context gathered, I create a detailed plan that outlines exactly how the feature will work, what it will do, and how it interacts with the rest of your product in a user-focused functional specification. This becomes the blueprint for smooth development and ensures nothing is missed.
04. Visualisation
Here is where your feature is becomes tangible. Using your existing styling or design system I’ll create the user interface and interactions, ensuring that the feature fits seamlessly within your product. Every click, function, and interaction is design with usability and user delight in mind.
05. Roadmap to Development
With design complete, I create a development roadmap that outlines exactly how the feature will be built and rolled out. We’ll guide your team through the process, ensuring everyone’s aligned and ready to launch the feature with minimal disruption and maximum impact.
Put simply
The Growth Framework helps you take your new feature from idea to launch with precision. From refining the concept to designing and delivering a seamless user experience, I ensure your feature integrates perfectly with your product.
With my guidance, you’ll be able to execute your feature confidently, knowing it’s been validated and designed intelligently and effectively.
Interested in using this framework? Let’s chat