Define The Product
Turning ideas in to actionable roadmaps
Your product starts with a spark, but turning that spark into a fully functional product takes structure, planning, and foresight. For over a decade I’ve helped companies plan, strategise and structure clear roadmaps for the production of outstanding products.
I help take your idea and map it into a comprehensive, actionable product specification that’s clear, concise and people focused, ready for smooth design and development. Whether it’s starting from scratch or in early development, I help brands ensure their product has solid foundations.
How I do it
Workshops & Discovery Sessions
I’ll collaborate closely with you and your team to understand your product’s vision, user base, and business objectives, setting a clear direction for the project.
Market & User Validation
Before jumping to design, I validate your product concept through research, competitive analysis, and early user testing to ensure your product meets real-world desires.
Functional Specification & Requirements
Together, we’ll map out every key feature, use case, and user flow. This blueprint will guide your product team through design, development, testing, and beyond.
Product Roadmap
I’ll deliver a clear roadmap that outlines every feature, milestone, and goal ensuring your product is designed and developed efficiently, with each phase building toward a successful launch.
End-to-end this process usually takes between 50 and 80 hours depending on the scale of the product.
Why I do this
Without a clear product definition, teams often rush into development, causing scope creep, feature bloat, and wasted time due to unclear objectives. My Define service has been refined over a decade ensures that your product is clearly mapped and validated before design begins, focusing on user needs rather than technical requirements. This sets the stage for smoother development and a product that’s user-focused and primed for growth.
If you’d like to talk about this more deeply about this, let’s chat.