Passionately leading product design for startups and enterprises for 12+ years.
I’m a Lead/Principal Product Designer based in the UK. My skill lies in, Web Apps, Mobile Apps and Platforms from fast-paced start-ups, to global corporates blending beauty with function.
Featured work
DonSimply
Empowering non-profits and donors with community-driven fundraising
Helping charities grow and thrive by simplifying the donation process and boosting community support.
Superdwell
Designing a user-friendly platform to make interior design accessible for all
Turning design ideas into reality with personalised, user-friendly interior tools for everyone.
Shorefield Holidays
Enhancing guest experiences and driving retention with a holiday bookings app
Creating a seamless digital hub for holiday-makers to explore, connect, and enjoy their stay.
Password required (on my CV)
Health Ladder
Streamlining NHS recruitment to increase hiring rates and general experience
Supporting NHS trusts and candidates alike with a smarter, faster way to connect and hire.
Fusion Online
Building a bespoke virtual conference platform for the scientific community
Bringing scientists together worldwide to share research and build connections beyond traditional events.
Brands I’ve worked with
And more, but these are the names I’m hoping you’ll go “oooo” to.
What I do
Turning an idea into a clear product roadmap with defined goals and features.
Creating impact orientated designs for both your goals and your users’.
A fresh set of eyes to refine your product strategy and guide sustainable growth.
How I do it
From concept to market, my ‘Fresh Framework’ guides you through discovery, idea validation, and market position, through to fully designed, launch-ready products.
Strategically mapping and designing new product features with my ‘Growth Framework’. To expand products, engage users, and help brands reach new heights.
Revamping existing products with modern design, enhanced functionality, and improved user experience by implementing my auditing focused ‘Renew Framework’.
How I got here
I began my career working in creative and digital agencies, collaborating with talented teams to refine my skills and deliver impactful designs across a variety of media. These years gave me a strong foundation in UX/UI and visual design.
2012 - 2018
I transitioned into more senior design roles, focusing on end-to-end product design for startups and enterprise brands. Working closely with stakeholders, I led the creation of bespoke digital products while contributing to strategic growth opportunities for existing solutions.
2018 - 2023
At DonSimply, I lead end-to-end product design, working closely with stakeholders and engineers to deliver user-focused solutions that support non-profits and drive growth opportunities.
2020 - Present
Marrying my university sweetheart in 2014, setting up life in Dorset (UK) in 2015, and now having the joy of raising three amazing kids have been central to my journey—both personally and professionally.
2014 - Present
Unconventional points of inspiration
📔 Happiness By Design
Not the usual recommendation, but this book has heavily influenced my approach to design (and my life). ‘Happiness by Design’ is all about finding a balance of pleasure and purpose in everyday life. An interesting exploration of how we can all reach happiness through balance. But, for me, it shares great correlation with design and has helped me find my mantra for my own design "to inspire and engage". I highly recommend it to anyone looking to infuse their work or life with a balance.
📺 The Bear
Another curve ball recommendation is ‘The Bear’ on Disney+. The show’s focus on passion, precision, and the giving attention to the “little things” is what attracts me to it. It’s a a great metaphor the impact we can have as designers. It’s a reminder that small details often make the biggest impact, and that design is not about my experience but someone else’s. This mindset drives my own approach to designing products with an aim to that leave a lasting, joyful impression.
🎧 UI Breakfast Podcast
A little more on the nose this one. The ‘UI Breakfast Podcast’ hosted by Jane Portman is brilliant. Plenty of high-level and in-depth discussions on UX/UI design, product growth, process, marketing and more. The podcast features a variety of industry experts talking about real-world design challenges, and offering practical advice. It has some great and almost immediate takeaways and serves as an excellent platform for education, intrigue and a desire to be better.